It was early late October and I had made a decision to register with Constant Contact for the next two months to do handle my email marketing campaigns. I was doing newsletter for the past three years as of this year my list had grown and it was time to use more effective and efficient way.
Had been to a few seminars in Toronto by Lisa Kember (Regional Development Director, Southern Ontario). had received emails from entrepreneurial friends using the service which look very professional. The goal was to do two campaigns in November.
With the help of their coach’s put together an email newsletter and waited to see what would happen. At the same time also shared links with Facebook, Twitter and LinkedIn and post on information on various site from my blog to others (jimpagiamtzis.blogspot.com, metroactive.org, enterprisetoronto.com and candaone.com)
The open rates on this 1st campaign 21.2% 9 (see chart below) which according to Constant Contact were above industry average (18%). I was elated to be above average on my first attempt.
On November 1st made a decision to join Constant Contact.com to utilize their online email campaign service. Was looking forward to using their analytical software to get a better understanding of open rates and if links were being clicked.
Nov 10,2011 I did a joint talk that happened with Dianne Ojar-Ali. Great restaurant in downtown Toronto. Promotion started 4 weeks prior. There is was good synergy that was happening between everyone which made this an exciting event to promote and market.. We all promoted online to our social networks and at various events we were attending.
Two weeks prior we were interviewed by Canada One at a event in Toronto on Oct 26, it so happened we were all there.( Doina Oncel, Dianne Ojar-Ali and Jim Pagiamtzis ( don’t even ask how that happened!) Julie King did a great interview regarding the event and the topics we were going to cover.
Canada One interview at SOHO event at the Hyatt in Downtown Toronto
Link: http://www.youtube.com/watch?v=6PcvQNsvZgM (copy and paste to browser)
This gave us great promotion through their site and also to cross promote through other social networking channels which gives out network opportunity to hear what will be sharing that evening. We also promoted event through their event page also.
Doina Oncel and Dianne Ojar-Ali were also promoting the event through networking meetings and newsletters, which great that group co-operation dynamic which event even more appealing to various entrepreneurs and professionals
On Dec 3 we appeared on ThatChannel.com internet radio station in Toronto where had a great interview with Hugh Reily at Liquid Lunch studio on downtown Toronto. We also used this video to share with online networks.
Link: http://www.youtube.com/watch?v=YErlAvDBr3Q (copy and paste to browse) < go to 1hr 30 minute section to see interview<
“100% Intention 0% Percent Method” Patrick Bizindayvi
The day of the event had arrived and we had 25 people attended and all were impressed with the information shared at the event. Had opportunity to promote the next event which will sharing the story below.
On November 13 was another monumental day that I made decision at Goal Achievers Canada meeting where I stood up and passionate said “ We are doing at event in December” my successful speakers and writers Patrick Bizindayvi and Christopher van der hoff were not very excited about the idea due the fact it was near the holidays.
Explained the plan to them on how we were going to get it done. In less than half an hour had them very interested and on board to do the event. As the week went by called and emailed them both to update how the event promotion was coming along, they were very excited, encourage and very supportive. Patrick Bizindayvi call said “ The connector is on fire”
Here’s what we did:
1st. Created very short commercial which were posted on You-Tube and the rest of our networks.
Patrick Bizindayvi commercial
2nd Created on effective email marketing campaign using www.constantcontact.com which was sent out to my online contact and also shared with Facebook, Twitter and LinkedIN
3rd Post information on Canadaone.com, www.enterprisetoronto.com, www.yesfreeclass.com , www.snapdowntowntoronto.com, ( you can also put request for them to send photographer!)
Within LinkedIn also posted event on various groups that I belong to from alumni group, speaking groups and to organization that I have either spoken for and attended events in the past.
Two weeks prior to the event go an email from LinkedIn connection who was very interested about the event. We got connected via phone and he explained that he had numerous distributions list on LinkedIn that he could share the event with. I agreed with his offer and in return would give him opportunity to speaker for 10 minutes at the event to share about his background and his experience on being a public speaker.
In the coming weeks received numerous emaisl from contacts in his networking who confirmed to attend the event (which they all did). Two days prior he had Christmas Dinner and made an announcement and received three confirmations that evening!
As the event neared was getting near to the target goal of 30 attendees that I had set as goal three weeks prior. We had 22 attend which was an amazing result.
Results from two campaigns. Opens are above industry average of 15%
outs Opens Clicks Forwards
11/3/2011 Get Connected Make Wealth Happen event
Link to blog where you can watch all the videos for that day.
www.jimpagiamtzis.blogspot.com link below
Moral of the story
Make a decision and follow through, be determined and focus to achieve your goal. In the end you will enjoy the result and appreciate the journey more.
All the best in 2012!
Jim Pagiamtzis ,jim@pagiamtzis
Doina Oncel ,Ask.firstname.lastname@example.org
Dianne Ojar-Ali, Dianne_ojarali@yahoo.com
Lisa Kember, email@example.com