{"id":201902,"date":"2017-05-29T12:25:58","date_gmt":"2017-05-29T15:55:58","guid":{"rendered":"http:\/\/metroactive.org\/wordpress\/?p=201902"},"modified":"2017-05-29T12:25:58","modified_gmt":"2017-05-29T15:55:58","slug":"rbc-and-live-nation-canada-announce-partnership","status":"publish","type":"post","link":"https:\/\/metroactive.org\/wordpress\/2017\/05\/29\/rbc-and-live-nation-canada-announce-partnership\/","title":{"rendered":"RBC and Live Nation Canada Announce Partnership"},"content":{"rendered":"<div id=\"pagetitlearea\" class=\"clear\">\n<h1 id=\"pagetitle\">RBC and Live Nation Canada Announce Partnership to Enhance Live Music Experiences for Canadians<\/h1>\n<\/div>\n<div id=\"layout-column-main\">\n<p class=\"firstline; align=\"><strong><em>Curated behind-the-scenes content, contesting and concierge desks improve fans\u2019 concert and festival experiences<\/em><\/strong><\/p>\n<p id=\"firstParagraph\"><strong>TORONTO, May 18, 2017\u00a0&#8211;\u00a0<\/strong>From small shows to stadiums to summer festivals, live music brings us all together. Even if our playlists or must-see concerts are different, a passion for exciting musical experiences unites fans across the country. Today, RBC has joined forces with Live Nation Canada, the largest live entertainment promoter in the country, to elevate experiences and surprise fans from coast to coast.<\/p>\n<p>\u201cMusic is a universal language that connects people of all ages and interests,\u201d said <strong>Mary DePaoli<\/strong>, executive vice-president and chief marketing officer, RBC. \u201cWe are proud to partner with Live Nation to bring people together and enhance their live music events by delivering unique experiences before, during and after a fan sees their favourite artist.\u201d<\/p>\n<p>As festival and concert season kicks off, this multi-year partnership will bring on-site enhancements to major concert venues and festivals across Canada, beginning with RBC Echo Beach in Toronto. Fans will have access to a number of perks that could include:<\/p>\n<ul type=\"disc\">\n<li>Concert essentials such as beach towels, t-shirts, sunglasses, and mobile charging stations;<\/li>\n<li>Curated artist and behind-the-scenes content;<\/li>\n<li>Contesting for chances to win VIP prizes and experiences;<\/li>\n<li>Music Concierge desks at festivals to give fans information so they never miss an essential performance<\/li>\n<\/ul>\n<p>With over 1,500 concerts every year from coast to coast with your favourite artists, RBC and Live Nation Canada will be where music fans are. From major stadiums, local clubs and festival grounds across the country, RBC clients will be offered unique access to tickets, offers and other special experiences.<\/p>\n<p>\u201cWe are thrilled to partner with such an iconic Canadian brand like RBC,\u201d said John May, President, Media and Corporate Partnerships, Live Nation Canada. \u201cLive music is an experience like no other and we are excited to work with RBC to help bring these experiences to more Canadians.\u201d<\/p>\n<div id=\"legalText\" class=\"subcopy\">\n<p><strong>About RBC<\/strong><br \/>\nRoyal Bank of Canada is Canada\u2019s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America\u2019s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 35 other countries. For more information, please visit <a href=\"http:\/\/www.rbc.com\/\">http:\/\/www.rbc.com\/<\/a>.?<\/p>\n<p>RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities. For more information please see: <a href=\"http:\/\/www.rbc.com\/community-sustainability\/\">http:\/\/www.rbc.com\/community-sustainability\/<\/a>.<\/p>\n<p><strong>About Live Nation Entertainment<br \/>\n<\/strong>Live Nation Entertainment (NYSE:\u00a0<a title=\"LYV\" href=\"http:\/\/studio-5.financialcontent.com\/prnews?Page=Quote&amp;Ticker=LYV\" target=\"_blank\" rel=\"noopener noreferrer\">LYV<\/a>) is the world&#8217;s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Advertising &amp; Sponsorship. \u00a0For additional information, visit\u00a0<a href=\"http:\/\/www.livenationentertainment.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.livenationentertainment.com<\/a>.<\/p>\n<p><center><strong>&#8211; 30 &#8211;<\/strong><\/center>&nbsp;<\/p>\n<\/div>\n<p><strong>For more information, please contact:<\/strong><br \/>\nJackie Braden, RBC Brand Communications, 416-974-6286, <a href=\"mailto:jackie.braden@rbc.com\">jackie.braden@rbc.com<\/a><br \/>\nErin Smyth, Senior Director of Marketing, Live Nation, 416-260-4226, <a href=\"mailto:erinsmyth@livenation.com\">erinsmyth@livenation.com<\/a><\/p>\n<\/div>\n<p>SOURCE: This press release has been provided by the Royal Bank of Canada.<br \/>\n[democracy id=&#8221;5&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RBC and Live Nation Canada Announce Partnership to Enhance Live Music Experiences for Canadians Curated behind-the-scenes content, contesting and concierge desks improve fans\u2019 concert and festival experiences TORONTO, May 18, 2017\u00a0&#8211;\u00a0From small shows to stadiums to summer festivals, live music brings us all together. Even if our playlists or must-see&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-201902","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/posts\/201902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/comments?post=201902"}],"version-history":[{"count":0,"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/posts\/201902\/revisions"}],"wp:attachment":[{"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/media?parent=201902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/categories?post=201902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metroactive.org\/wordpress\/wp-json\/wp\/v2\/tags?post=201902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}