LCBO INTRODUCES NEW “SWEETNESS DESCRIPTORS” FOR WINE

Liz Palmer

LCBO is launching a new “sweetness descriptors” program starting April 29.  This program will provide useful tasting information to assist consumers when purchasing wine.

The new program will replace the current sugar code numbering system, which currently indicates wines as being a “0”, “1” or “2”…

This program, a first for LCBO, will consists of two elements. The first is a science-based descriptor system that reflects on how dry or sweet a wine tastes. There are five sweetness descriptors:

Extra Dry (XD) – No perceived sweetness, clean crisp acidic finish.
Dry (D) – No sweetness perceived, well rounded with balanced acidity
Medium (M) – Slight sweetness perceived
Medium Sweet (MS) – Noticeably sweet
Sweet (S) – Distinctively sweet

The second is a listing of the actual sugar content as  “grams of sugar per litre”. Both of these elements will be displayed on the redesigned bin tags located on store shelves, and in-store signs.

Initially, the sweetness descriptors and sugar content information will be used for all LCBO table wines, however, only the sugar content information will be available for LCBO non-table wines including sparkling, dessert and fortified wines. The program will also be extended to include all VINTAGES and VINTAGES ESSENTIALS wines as new releases are issued.

The sweetness descriptors initiative is part of “Wine Shopping Made Easy”, a promotion designed to help customers shop for wine in new ways and make shopping simpler. This promotion will be in all 622 LCBO stores across the province from April 29 to May 26.

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