Moët Hennessy Posts Record Organic Growth In First Quarter

 

Moët Hennessy saw global sales jump 16% on an organic basis – a record performance in the first quarter of 2012, reaching €926 million ($1.2b). The company’s core Champagne and Cognac businesses drove growth during the period. The Champagne stable (up 5% by volume) benefited from strong sales at the prestige level.

Moët & Chandon continues to lead the U.S. Champagne segment, advanced by 1% to 410,000 cases (excluding Dom Perignon); fellow bubbly Veuve Clicquot was flat by volume at 365,000 cases.

This year Moët & Chandon will abandoning its well-known White Star non-vintage offering in U.S. and replace it with a newer Moët Impérial variant, which has been gradually transitioning into the brand’s primary global non-vintage offering since 2007. Bucking the increasing popularity of sweet wines in the U.S., Moët Impérial is a drier style with 30%–40% Pinot Noir, 30%–40% Pinot Meunier and 20%–30% Chardonnay.

Liz Palmer

 

(Source: Shaken News)