Day: November 2, 2011

Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy the product…

Business cards are by far the most common advertising and contact management tool used by businesses and entrepreneurs throughout the world.  Your business card has more impact on your business than most types of advertising. Despite this importance, if you’re like the average entrepreneur, chances are you’ve spent very little…

It was the belief and desire that home ownership is the best thing to do that drove millions of Americans to purchasing homes they could not afford. This blind desire to own a home, fuelled by the media and misunderstanding of the economics of home ownership significantly contributed to the…