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Day: October 12, 2011

Product Sampling Boosts Awareness, Propensity to Purchase, and Sales

October 12, 2011

Product sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported…

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